SHAFFE leads the Sustainability strategy of the fruit exporters of the Southern Hemisphere and presented its first perspectives during the Fruit Attraction. The ABC participated as a member of Frutas de Argentina.
The implementation of virtual communication platforms worldwide has opened a unique business opportunity. In two months, the Argentine Blueberry Committee, together with the Ministry of Foreign Affairs, has planned 5 business rounds, an unthinkable frequency compared to “face-to-face” business.
Major products exported, countries that have grown the most and new challenges are some of the topics that Southern Hemisphere Association of Fresh Fruit Exporters SHAFFE, which groups the eight most important countries in fresh fruit exports, is working on. SHAFFE is the Southern Hemisphere...