04 Oct Argentine blueberries to the Middle East: an opportunity that has grown in pandemic and is here to stay
The implementation of virtual communication platforms worldwide has opened a unique business opportunity. In two months, the Argentine Blueberry Committee, together with the Ministry of Foreign Affairs, has planned 5 business rounds, an unthinkable frequency compared to “face-to-face” business. New business transactions to Saudi Arabia and the United Arab Emirates, among other new markets, are being carried out.
New communication methods have opened up a key opportunity for Argentine blueberry exporters: the possibility to reach non-traditional markets that would otherwise have been more difficult to access due to the characteristics of the market itself and the cultural features of the importers.
For the past two months, the Argentine Blueberry Committee (ABC) has been organizing a series of business rounds between local exporters and importers from several Middle Eastern countries together with the Argentine Foreign Affairs Ministry and its representatives abroad.Soon, commercial contacts with buyers from Brazil and the United States will be included in these business rounds. Furthermore, a round for countries in Southeast Asia is being designed.
For the Middle East business rounds, producers from The Integrated Producers Argentinean Cherries Association (CAPCI) have also participated, and they will also take part inbusiness rounds with Brazil, where NEA citrus producers from CECNEA will also take part.
Searching for new non-traditional markets is not a whim -the ABC explains-, but it is in line with the positioning strategy that the sector has been defining for some years: to reach markets that only value triple-impact production: flavor, quality and sustainability. In this sense, the Middle East through its culture and economy have a well-defined Premium consumer market.