12 Oct The 10 common challenges of the Southern Hemisphere in terms of sustainability
SHAFFE leads the Sustainability strategy of the fruit exporters of the Southern Hemisphere and presented its first perspectives during the Fruit Attraction. The ABC participated as a member of Frutas de Argentina. The thirteenth edition of the European Fruit Attraction fair was held in Madrid, Spain, from October 5th to 7th.
During the fair, SHAFFE – The Association of Exporters of Fresh Fruits of the Southern Hemisphere- organized the seminar “How the sustainable produce sector could look like in 2030“, which was held on the 6th October in a hybrid conference format (virtual and live), in which participants and SHAFFE representatives had the opportunity to share some of the learnings and perceptions of the last 8 months of work, as well as their visions of how the sustainability strategy of the Southern Hemisphere should be.
Argentina was present as a member of the Frutas de Argentina alliance, which is part of SHAFFE and represents the interests of the exporting sectors of blueberries, cherries, pears and apples and citrus.
For the Argentinean Blueberry Committee (ABC), the work axis based on the sustainability is a priority in the triple impact business model that the sector defined for its production: a model that seeks high standards based on the social commitment, responsibility and care for the environment, and profitability based on quality differentiation, always attending to the new demands of the world’s consumers, who are increasingly attentive and demanding with commitments and the way the food they choose to consume is produced.